The experience of the Longines Global Champions Tour needed to extend beyond the events alone. An online experience of the tour was to be created, and there wasn’t a lot of time to do it. It was an undertaking that required a fair amount of courage.
Globalchampionstour.com was a classic website that lacked interaction. To create the experience, content was added to create a new dimension to the site. Live broadcasting of events, links to photographers, an interactive media gallery and the ability to follow a specific athlete were all new features added to the site. All of this of course completely responsive.
A professional and inspiring website where lover of the horse sport can spend hours looking at the multitudes of information, videos, and images. Through the interactivity of the website visitors come into contact with each other creating an actual feeling of community.
Via GCT TV each event of the tour can be followed live. The quality of the livestream is automatically adapted to the Internet quality of the visitor: optimal viewing pleasure.
A complete database of all the GCT riders and horses is available on the website. Photos, videos, results and prize money from all previous and current seasons are archived.
Through realized links with broadcasters, photographers, and real-time result providers, the website of the Longines Global Champions Tour is a true media platform.